Mallow - the original famous plush teddy bear

Mallow made to be held, hugged and carried into all kinds of adventures.

When children move a real toy with their hands, they're doing more than playing. They're making up stories, working through feelings and practising new ideas. 

Here are some ways to play:

• Breathe together. Sit Mallow next to your child and encourage them to "breathe like Mallow". 
• Tell his story. Ask where Mallow went today, who he met, and how he felt.
• Build his den. Make a blanket fort or cosy corner where Mallow can rest.
• Sing along. Play a song with Mallow from YouTube and let your child move Mallow to the music.
• Share big feelings. Some things are easier to say to a bear first. Mallow is always ready to listen.

There's no wrong way to play. Let your child lead, and let Mallow become whatever friend they need today.

Mallow is made from the softest plush and filled with PP cotton, a light polyester stuffing, so he's squishy enough for big hugs and sleepy cuddles. He's more than a toy. He's a friend who brings comfort and joy to little ones and grown-ups alike.

• Super soft plush that feels lovely to hold close.
• Filled with PP cotton, so he's light, squishy and huggable.
• 40 cm tall, just right for carrying on adventures or tucking into bed.
• A gift with heart, for your own little one, you or someone special. 
  

Mallow is the famous little bear from the songs they already know, now here to hug. Kids light up when Mallow is suddenly in their arms.

• He's their bedtime buddy, there for slow breaths and sleepy snuggles.
• He sparks imagination, with new stories, adventures and dens every day.
• He's comfort they can hold, for big feelings, busy days and quiet moments.

Whatever kind of day it's been, Mallow helps them feel safe, calm and loved. 

Give Mallow, and you'll be the one behind every cuddle, every bedtime smile and every "I love Mallow!"